PricewaterhouseCoopers report and public diplomacy implications for India

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Economists from PricewaterhouseCoopers released a report recently that said, "over 2200 Indian companies are projected to open operations outside the country over the next fifteen years," and become multinationals /MNC's. This report is significant in the context of my last post where I talked of non state actors, especially  private sector companies, emerging as a  major player in shaping perceptions about India in the near future. As per the report, the number of companies from India will overtake the figure from China and it says, "the competitive landscape is set to be transformed over the next decade as Chinese and Indian multinationals lead the way in seeking new markets abroad." Some of these companies are supposed to become as big as say a Coke/Microsoft and the report believes, "these new multinationals are increasingly likely to be in business services or higher value-add manufacturing sectors as opposed to the more basic natural resource extraction sectors.”

Suggestions/Critiques welcome.

-- Madhur

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